Production Ident Research

Production Company Logos and Idents

Screen Gems:

A lot of animation building it up

Duration:  14 seconds

When the name is shown, it stays up for about 5 seconds then fades out

Happy music playing not any bass in, creates settled feeling

Universal:

     22 seconds

8 bit

Slow paced music at the start, which begins to build up to a louder but still gentle tone

Pixel

Original Film:

Duration:  10 seconds

Dark fronted and bold (Gives an uncertain tone to the audience builds up an excited tension.)

Gentle music, yet at the same time the music is able to build up, which builds up in to the opening scene effectively.

Summary

These are usually 10-20 seconds long and are all designed in bold fonts. This gives the audience a short but good look at the production company’s logo. It also allows the audience to get the information they provide. From all the logos I have looked at it is clear that they are purposely thought out to be as attention grabbing but subtle as possible. The logos are not too 'in your face' but have been designed so if you see them once you can generally recognise them again. This is why I think that logos such as Universal and Original film are always recognisable by the name, as well as the constant use of them they are easy to recognise and remember. The sound or music before most of the logos were mostly dramatic, they built up from slow and quiet to quite loud and obnoxious. The animation of the actual logo or design around the logo was also one of the key ways helping take hold of the audience’s attention. They were all worked well infused with the sound or music, which makes it recognisable as well.