Reasearch into other target audiences
Social Realism
Social Realism is a type of genre which focussed on specific issues such as drugs, money, sex, class and religion. Britain is one of the first countries to develop this kind of films. These films made their way to success by creating it's own target audiences.
BBC social realism in film industry |
As well as Hollywood films, Bollywood films also made its way to success by adopting it's filming structure to social realism. India became one of most film producing countries in the world since then.
Wikipedia Sources of Social realism in film industry |
According to my research, social realism has broadened the target audience of a film. So one way of widening the appeal of a current heist film mioght be by making it more gritty and dark.
Comedy
The target audience for a comedy movie can vary in the lines of suitability to certain age groups. For example the film 'Ted' has a age rating of 15 due to use of strong language and some sexual content. The film series 'American Pie' has an age rating of 17 due to explicit sexual content and adult humour. Choosing a target audience should be done by analysing the contents of the film.
So we have two possible directions to go in and we can emphasise the film one way or another as in terms of heist films, there is a mix of comedy and action. These are often high concept films, not really relying on realism for their appeal. Famous actors often play roles in heist films (Ocean's Eleven) and one of the main draws is seeing a big ensemble cast of well-known actors working together. Therefore a heist film has to think of the kind of comedy used and the level of realism of any violence to gain its rating.
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