Target Audience - Heist

Target Audience

Traditionally, the most common audiences of heist movies are males ranging from teenagers to mid forties. Lists of best heist films show a range of films from across many years, so this helps to explain the large audience range, especially as lots of fils are re-makes (Ocean's Eleven, Thomas Crown Affair)

http://classicfilm.about.com/od/classicmoviereviews/tp/9-Top-Heist-Movies.htm

 However, there is a growing group of females who are fans of heist movies. According to facts and figures most of the audience are socially active and financially stable.

Just like all the other heist movies, our film also targets a specific age group of 15-45. This is a socially active age group. Most of the time teenagers come to watch a film in groups, therefore generating more money for the cinema and film industry, and as our cast are young, Iimagine we will be targeting a younger audience who are maybe a bit more new to the style.

Film age ratings are carried by them

 Younger males would find heist films interesting through the use of attractive females in the roles of the villains, the technology in the films such a futuristic weapons, cars and other gadgets which typically males find interesting. However, women are not alienated from this kind of film as there is no violence and the lack of female cast members might not put them off.

 Another thing that would attract the older audience to this kind of genre is the sense of justice when the money is taken from people with low morals and also when the other criminals get arrested due to the crimes they've done in the past.

Another way that I defined my target audience is by socio-economic groups. I decided that heist films target a lot of the groups ranging from B to E and everything in between, this is because people in the lower groups will aspire to have more and live the rich and wild lifestyle of those of the characters in the film, people of the higher groups will have similar dreams of the richer lifestyle as we always want more than we have as most of us live very money fuelled lifestyles.

http://www.boxofficemojo.com/genres/chart/?id=conartist.htm

This chart shows that heist films can be very popular and make a lot of money, so I think iot is stil a genre worth working in.