Heist Films
Heist films are a type of genre that have a complicated plot woven around a group of people trying to steal something. There are many plot twists, and film focuses on the characters' attempts to formulate a plan, carry it out, and escape with the goods. There is often an archenemy who must be dissatisfied: either a figure of authority or a former partner who turned on the group or one of its members.
Most heist films get the audience engaged with the action that’s about to happen as they would wonder what they would do if they were in that exact situation as the person in the film is. Heist films target a fairly wide age range, around 15-45. This age group includes the 'golden' category which include people that have the money to afford to watch movies and most importantly the leisure time (18-34), additionally they are also intrigued in action movies like these (heist). Heist films also use well-known actors so the audience feels more sympathy if something does happen to them. The film makers use this to their advantage as they choose actors that are within the age of the golden category. This often allows the viewers to engage with the movie quicker as they can relate to the characters due to their age. A good example is the movie “Takers”. The characters ages ranged from 21- 46, this is within the golden age category.
Heist films tend to appeal to any one older than 15. Sometimes the gender of the film might be popular to a certain gender. For example, the movie “Mad Money” might appeal to females as it’s about three female employees of the Federal Reserve plot to steal money that is about to be destroyed.
The link above is a trailer for Mad Money. We see how it may attract the majority of female views as it’s a movie that encourages the theory that women can perform an advanced and intellectual plot as well as men.
On the other hand if films have character from both genders it will probably attract people from the two genders. Heist films like ‘Point Break’ might appeal to children 15 or over due to its violence scenes. Therefore heist films have a broad age range but can focus on a more specific market such as the teen market e.g Tower Heist or the older market e.g remakes of Italian Job, or even a female market.
After looking at various types of heist films that have been made over the years, I feel that our film should be a 15 as it would have scenes of crime, violence and unsuitable language which may be inappropriate for children under 15.
No comments:
Post a Comment