The production process refers to the stages (phases) required to complete a media product, from the idea to the final master copy. The process can apply to any type of media production including film, video, television and audio recording. The stages in each medium vary; for example, there is obviously no storyboard in an audio recording. However the same general concepts work for any medium.
The three main stages of production are:
1. Pre-production: Planning, scripting & storyboarding,etc.
2. Production: The actual shooting/recording.
3. Post-production: Everything between production and creating the final master copy.
Other stages include:
Financing: This happens before pre-production, and involves budget forecasting, finding investors, etc.
Screenplay: This can be considered a separate stage before pre-production.
Distribution: After post-production, delivering the content to the audience (e.g. film prints, CD/DVD, etc.).
All of these things are completed by a production company in order to make and distribute films
One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the company:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, Twentieth Century Fox Animation and Blue Sky Studios.
In Operation Since: 1935
British companies
Aardman Animations - Peter Lord, David Sproxton, Nick Park
Bristol’s Aardman has won four Oscars, and over the past 40 years has established itself as a world leader in model animation. It’s just delivered two movies for Sony in less than six months, Arthur Christmas and The Pirates! Aardman is a fully integrated company, with successful TV, commercials and digital divisions too. Credits: Chicken Run, Wallace and Gromit in the Curse of the Were-Rabbit, Flushed Away, Arthur Christmas, the Pirates
Working Title - Tim Bevan, Eric Fellner
Working Title’s scale, size and success is unique to the British film industry. Several of its recent films haven’t matched the commercial success that is expected from the producers of Notting Hill and Bridget Jones, it remains the pre-eminent British production company of its generation, ranking as one of the worlds –leading producers. Working Title has made nearly 100 features since 1983 that have grossed over $5bn at the box office. They have Six Oscars and 30 Baftas. Baltasar Kormákur’s Contraband, starring Mark Wahlberg and Kate Beckinsale, which recently posted the Working Title’s all-time biggest US box office opening weekend ,This is reasonably similar to our genre of film as it is action packed and is like a heist;. Credits: Senna, Green Zone, State of Play, Frost/Nixon, Johnny English.
Distribution companies
United International Pictures (or UIP) is a joint venture of Paramount Pictures and Universal Studios, to distribute some of the two studios' films theatrically outside the United States including Canada, and the Caribbean.
UIP also had international theatrical distribution rights to features by Metro-Goldwyn-Mayer Studio.
Arrow Films is one of the UK's leading independent distributors of world cinema
< There are numerous techniques used to promote films, based on the intended “demographic” the film is expected to attract.
< Demographics refer to segments of the movie-going population in terms of external characteristics such as age, income, occupation, education, and race and also to the number of people in each category.
Films are distributed into cinemas first, where a film earns a lot of its initial money. The film will be sold on DVD but only after a pre agreed time scale of around usually twelve weeks. The films are usually distributed onto the internet before onto DVD because it is a good way to promote the film through the web and this creates word of mouth or free advertising. If the films are liked then people will go out and buy them on DVD, so using the internet to help promote the film is a fast growing and good idea.
Examples of films and their distribution companies:
Fast and Furious 5
Directed by Justin Lin
Produced by Neal H. Moritz, Vin Diesel, Michael Fottrell
Distributed by Universal Pictures
Box office $626.1 million
Oceans 11 (2001)
Directed by Steven Soderbergh
Produced by Jerry Weintraub
Distributed by Warner Bros
Box office $450,717,150
Marketing and promotion
Marketing can be directed to specific ethnic groups or age groups. One example is if the advertising company decides that their key demographic will be teens then they will focus mainly on having advertisements on the television as opposed to having ads in the newspaper.
The six top ways to advertise a movie are through:
< out of home” advertising - Out of home” advertising is defined as all print media that are posted outside the home, in places such as streets, public buildings and public transport.
The strengths of this medium are that there is considerable flexibility.
Choose specific locations
High commuter penetration
Take advantage of a variety of possible formats:
Including large size,
Dominant visual impact,
< magazines
targeted at specific interest groups,
Ø often with a loyal audience
Ø long shelf life creates repeat exposure,
Ø “pass along” creates word of mouth advertising
< network radio,
local-market concentration,
audience selectivity,
high frequency,
the ability to reach people on the move
< the internet,
almost unlimited selection of websites, therefore of target markets
A very large market that can view your ads as the internet is a very fast growing way to check out new movies.
< television
Ø mass coverage,
Ø audience selectivity by program type,
Ø the ability to use quality communication through sight, colour sound and motion
< newspapers.
Ø immediate results,
Ø timing flexibility,
Ø ad-size flexibility,
Ø low production costs,
Ø mass reach
Each of these tools has its strengths and weaknesses. Some of the key considerations in selecting advertising options are:
frequency” (the number of times the ad is seen);
< The style of the ad itself and who it is marketed for.
Marketing has a wide range of ways to reach out to audiences and some other ways are:
Through merchandising:
Merchandising is the method of making a product and selling it using the name of film or character. An example is when dolls are made of the cast members from films these are always based on the character they played in the movie and not the real life person or actor.
Interviews and Chat show appearances: A lot of the big budget movies will send out the main actors to make appearances on television to promote there up-coming movies. Shows such as the Ellen Degeneras show, broadcasted in America, will have lots of very prominent actors and actresses that make appearances and talk about the films they have just done.
This is in hope of the fans of the actor or actress going to see or buy there new movie. They can help advertise the film itself and increase the sales, which is the most important thing. In the making of most films the main objective is to get as much money back as possible, With the exception of some independent films or documentaries.
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